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Want a business that offers consistent income and flexibility without all the hustle and grind? You, my friend, need a lifestyle business. Join us each week where we’ll interview lifestyle entrepreneurs on the tools, tips, and strategies you need to build a lean business that supports your ideal lifestyle. If you’ve ever thought about starting an online business or just want to escape hustle culture and the 9-to-5 grind, this show is for you.
Episodes
Sunday May 14, 2023
Sunday May 14, 2023
I officially took my business full-time 10 months ago!
In today's update, I share where we've been over the last year, what my business looks like today (revenue, revenue projections, and hours I'm working), and my goals and plans for the rest of 2023.
Monday May 01, 2023
Monday May 01, 2023
Today’s guest is Adrienne Johnston. Adrienne is a freelance presentation designer who works with companies like Microsoft, Samsung, and Meta.
Adrienne left her job in finance in 2018. After working consistent 70-hour weeks, she was determined to build a business that gave her the freedom and flexibility she yearned for, but without the networking or sleazy sales calls. Today, Adrienne’s business brings in over $300k per year working less than half the hours as her previous corporate job.
In this episode, Adrienne shares:
- The marketing strategy that’s worked the best for her as an introvert (and brought in her best and biggest clients)
- An epiphany she had early in her business that pushed her to raise her rates
- How she avoids “sales calls” and still lands huge corporate clients
- Why her niche is so wildly profitable and tips for finding your own profitable niche
- The dichotomy between being an analytical person in a creative industry
- And so much more!
Resources:
Monday Apr 24, 2023
Monday Apr 24, 2023
Today’s guest is Jenny Weg. Jenny is a full-time mom and social media manager who started her business out of a desire to stay at home with her first child after maternity leave.
Like many business owners, Jenny’s journey has been a nonlinear one. After building her business as a full-time freelancer and course creator, Jenny decided to go back to a full-time job and keep her business for supplemental income. She’s learned to adapt her business model to support her family throughout the changing seasons of life. And that, as you’ll hear in Jenny’s story, is the beauty of having an online business.
In this episode, Jenny shares:
- How she got her first ever freelancing client (and tips for networking and getting referrals)
- Why she decided to go back to a full-time job
- How much profit her business makes per month now that she’s only doing it part-time
- How she made $20k with her first course launch with no training or prior experience (and, more importantly, how she won a related bet with her husband)
- What she did really well (and what she would change) with her first course launch
- The best investment she made in her business that paid off 55x in the first 6 months
- And so much more!
Resources:
Monday Apr 17, 2023
Monday Apr 17, 2023
Today’s guest is Julie Berninger. Julie is a blogger, podcaster, Etsy seller, and co-founder of Gold City Ventures, where she teaches others how to start a successful Etsy business selling printables.
In 2017, Julie started her own Etsy shop, The Swag Elephant, selling temporary tattoos for bachelorette parties. After realizing she didn’t want to deal with the hassle of shipping orders, Julie switched to selling bachelorette scavenger hunt printables.
Over the course of two years, she was able to build her Etsy shop to $10,000 a year working just 4 hours a week. Even after taking 6 months off for a cross-country move, her shop still brought in over $10,000. Through her E-Printables Course, Julie teaches others how to create and sell printables on Etsy in nearly any niche.
In this episode, Julie shares:
- The #1 mindset trap for most people when starting an Etsy shop (and most online businesses)
- How she built a strong support community of entrepreneurs in the early days of her business
- Some printable niches you never would’ve guessed were profitable (or even possible)
- How the 80/20 rule applies to an Etsy printables business
- The biggest mindset change that improved her life and business
- A few dos and don’ts for starting an Etsy shop
- Things to avoid when starting your Etsy shop
Resources:
Monday Apr 10, 2023
Monday Apr 10, 2023
Today’s guest is Whitney Hansen. Whitney is a financial coach and business mentor who I’m a financial coach who helps ambitious people manage their cash flow, pay off debt, work towards their goals, and live life on their own terms.
Whitney started her business in 2010. After working two jobs to pay off her $30,000 of student loan debt in just 10 months, friends and family started asking Whitney for help with their own finances. From that grew a financial coaching and education business that’s helped thousands of clients and students pay off debt and achieve their financial goals.
In this episode, Whitney shares:
- Why she decided to switch from a more scalable business model (online courses) to a less scalable one (1-on-1 coaching)
- How she realized it was time to stop blogging (even though she was making passive income from it)
- How she got clients in the early days of her business and where most of her clients come from now (I was surprised!)
- Which side hustles she recommends to her clients based on their financial situation
- Her advice for someone just getting started in their business
Resources:
Monday Apr 03, 2023
Monday Apr 03, 2023
Today’s guest is Gillian Perkins from GillianPerkins.com. Gillian is a best-selling author, founder of the Startup Society, and host of the Earn More, Work Less podcast. Her mission is to teach regular people how to build online businesses that make passive income and provide them flexibility, fulfillment, and success on their own terms.
In this episode, Gillian shares:
- Her entrepreneurial journey going from music teacher to multiple six-figure online business owner
- The epiphany she had about why her business wasn’t making more money
- How she gets a ton of visibility and lead for her business for free
- The mindset shift around hiring that allowed her to scale her business
- The biggest myth around having an online business that she wants to clear up once and for all
- And more!
Resources:
Monday Mar 27, 2023
Monday Mar 27, 2023
Today’s guest is Keldie Jamieson, founder of the OBM Leadership Academy. Keldie’s career as an online business manager began in 2010 when she realized she could leverage her experience in project management and operations to build a location-independent business.
After struggling to find ideal clients for a year, she took the Certified Online Business Manager® training and soon after landed her first 7-figure client. For more than 10 years, Keldie ran a successful OBM business with no online presence whatsoever – not even a website.
Today, Keldie focuses on her work through the OBM Leadership Academy, where she teaches professionals how to leverage their operations, project management, and administrative expertise to build an OBM business of their own.
In this episode, Keldie shares:
- How she managed to build a successful online business with ZERO online presence
- Her #1 motivator for starting an online business (simultaneously a heartbreaking and heartwarming story)
- The biggest mistake she made in her first business and how you can avoid it
- Her best tips for networking (and why you need to build relationships with people in your industry)
- And more!
Resources:
- Episode Show Notes
- Free Download: OBM Essentials Kit: Discover how you can transition your business administration expertise into a lucrative and legitimate online career and business as an Online Business Manager
- Free Download: Certified OBM® Training Course Syllabus
- OBM Leadership Academy Website
Monday Mar 20, 2023
Monday Mar 20, 2023
Today’s guests are Rob and Melissa Stephenson, co-founders of Flea Market Flipper. Rob comes from a family of flippers, and he started his own reselling side hustle when he was just 16 years old.
When he and Melissa realized they were about to have three kids under three with no health insurance, they decided to go all-in on reselling and take the business full time. That first year, they made over $130,000, more than $100,000 of which was profit.
Today, Rob and Melissa have two sides of their business: flipping and coaching other flippers. On the reselling side, they bring in about $100,000 per year flipping 75 to 100 items. On the coaching side, they’ve helped over 1,000 people build profitable reselling businesses through their online course and community.
In this episode, Rob and Melissa share:
- How they spend just 5-10 hours a week on reselling and make $100k+ per year
- Rules of thumb they use to determine whether an item will be profitable
- How to avoid requests for refunds from your buyers
- How they earn 10x what they pay on each flip (including one item they bought for $500 and sold for $14,500)
- Stories of some of the best (and worst) flips they’ve ever made
- Their best tips for anyone new to flipping
- And more!
Resources:
Monday Mar 13, 2023
Monday Mar 13, 2023
Today’s guest is Emma Sloan. Emma is a full-time content creator in her business, The Wee Writer, where she and her team provide customized copywriting and editing services to small and medium-sized businesses.
Emma started her business in 2015 when she was still in university. She was in need of part-time income with flexible hours when she came across the idea to offer copywriting services. Since then, she’s taken her business full-time and grown it to over $70,000 a year.
Throughout her journey, Emma has learned that business growth isn’t always linear, and growth for growth’s sake is meaningless (and often stressful). Sometimes you need to take a step back and regroup in order to see the bigger picture. She’s on a journey to continue building The Wee Writer into a business that feels aligned and supports her needs.
In this episode, Emma shares:
- A big mistake she made when cold pitching clients early on (and how you can avoid it)
- The mindset shift that’s helped her get more business
- Her reality (and the reality of many) in running a full-time online business (spoiler: growth isn’t always linear)
- Tips for getting clients when you don’t have any work to show
- Why she pivoted from her early service offerings
- Where her best clients come from (you’ve definitely heard of her biggest client!)
- The story of how she knew it was time to hire someone in her business and how she chose what to delegate
- The biggest piece of advice she has for anyone starting a business
- And more!
Resources:
- Episode Show Notes
- The Wee Writer Website (tune into the Nifty Networking Showcase on the blog)
- The Wee Writer on LinkedIn
Monday Mar 06, 2023
Monday Mar 06, 2023
Today’s guest is Kaci Ackerman. Kaci is a Certified Online Business Manager® (OBM®) and Verified ClickUp Consultant who helps her clients optimize and automate their work in ClickUp, saving them upwards of 10 hours/week.
Kaci started her business in 2020 after the dental office she managed was closed due to the pandemic. In the last 2.5 years, she’s grown her business from $0 to $150k, with half of her revenue coming from her ClickUp course and templates. This focus on creating passive income streams has allowed Kaci to scale back her time and work just 20 hours/week in her business.
In this episode, Kaci shares:
- How she replaced her dental office manager salary in the first 3 months of her business
- The mindset everyone needs when starting a business
- How she ended up with 10 leads in a single month (and why this was NOT good thing for her at the time)
- The habit that saved her sanity when she was booked out with OBM retainer clients
- Tips for finding a profitable passive income product (which she says is the reason her Facebook ads bring in 3x her ad spend)
- And so much more!
Resources:
- Episode Show Notes
- Kaci’s Website
- Kaci’s Instagram
- Kaci’s Free ClickUp Roadmap for business owners
- Ways to Work with Kaci (course, templates, and 1-on-1)